Completing the Passwordless Picture: Launching MagicalAuth in the U.S.



Today marks a milestone we've been working toward for years—the launch of Magical Auth and SuperPasskey at Authenticate 2025. The passwordless revolution is already well underway, with over a billion people now using passkeys. But there's been a critical gap: phone number verification still relies on vulnerable SMS one-time passwords. Today, we're filling that gap and completing the passwordless picture for billions of people worldwide.
Improve Billions of Experiences and Safety Daily
We founded Glide Identity on a simple belief that turned out to be revolutionary: the strongest security should also be the simplest experience. For decades, we've been told we must choose—either endure the friction of passwords and security codes, or accept the risks of easier authentication. This false trade-off has persisted for so long that we've forgotten to question it.
Think about your daily digital life. How many times do you fumble for a password? Hunt through text messages for a six-digit code? Reset a forgotten password because you had to create yet another variation? These moments add up to hours of lost time every year—multiplied across billions of people, it's staggering.
But the real cost isn't just inconvenience. These same authentication methods we find so cumbersome are increasingly vulnerable. AI has fundamentally changed the threat landscape. Voice cloning, deepfakes, and sophisticated social engineering mean that one-time passwords and security questions—the very tools we've relied on to keep us safe—are now our weakest links.
What Makes This Mission Special
There's something profoundly meaningful about working on technology that people will use multiple times a day, every single day. Authentication is so fundamental to our digital lives that we hardly notice it—until it fails us. The scale of positive impact—billions of people experiencing something that's both more convenient and more secure—is what drives us forward.
With Magical Auth and SuperPasskey, there are no codes to remember, no messages to wait for, no passwords to manage. Instead, we leverage the cryptographic private keys that already exist in over 5 billion SIMs worldwide. The result is authentication that's both mathematically secure and effortlessly simple: just one click and you're in.
This isn't just about making login easier—though that alone would be worthwhile. As AI agents begin conducting transactions and managing accounts on our behalf, we need authentication systems built for a future where humans and agents work side by side. We need protection against threats that don't yet exist. We need infrastructure that can scale to billions while remaining cryptographically robust.
The Power of Alignment
Perhaps what excites us most is that this mission cannot succeed in isolation. To bring passwordless cryptographic authentication to billions of people requires unprecedented collaboration across industries and borders.
We’re proud to collaborate with industry leaders who are helping make passwordless authentication a global reality. T-Mobile and Verizon are enabling SIM-anchored authentication through their APIs, unlocking secure, cryptographic login for billions of users. Google Cloud provides the scalable, low-latency infrastructure required to deliver authentication on a global scale, while the Android ecosystem enables seamless, device-bound trust. We’re also working closely with the FIDO Alliance, whose standards have driven the passwordless movement. As a sponsor and member with FIDO-certified products, we’re committed to advancing this shared mission and accelerating the adoption of secure, frictionless authentication.
We're integrating with digital commerce and finance leaders who understand that the future depends on authentication that's both frictionless and unphishable. We're collaborating with enterprises across every industry who are grappling with the same challenges: how to reduce fraud while improving user experience, how to prepare for an agentic future while protecting against AI-powered threats.
This alignment across industry giants isn't just nice to have—it's essential. The telecommunications companies hold the keys, literally. The cloud providers enable the global scale. The banks and fintechs drive adoption. The technology partners ensure seamless integration. Together, we're not just building a product; we're upgrading humanity's identity infrastructure.
A Narrow Window
There's urgency to this mission. As AI capabilities accelerate, we have a brief but critical window to upgrade our authentication systems before AI-powered fraud scales beyond our defenses. The tools to clone voices, create deepfakes, and manipulate victims are becoming accessible to millions. Meanwhile, AI agents are beginning to operate on our behalf, introducing new attack vectors we're only starting to understand.
This isn't about fear—it's about readiness. It's about building humanity's infrastructure for the future we're creating. It's about ensuring that as our digital lives become more sophisticated, our security keeps pace rather than falls behind.
What Comes Next
Today's launch is just the beginning. We're currently in beta in the United States, with general availability coming in Q1 2026. Throughout next year, we'll be expanding globally, bringing SIM-anchored authentication to billions of users across every continent.
Major banks and payment providers are actively piloting the technology. Enterprises across industries are preparing to go live. And we're continuing to collaborate with partners worldwide to ensure that passwordless authentication becomes not just possible, but universal.
An Invitation to Join Us
This journey is bigger than any single company, any single technology, or any single country. It's about fundamentally reimagining how we prove who we are in a digital world—and doing it in a way that's both more secure and more human.
If you're building products that depend on authentication, we invite you to explore how Magical Auth and SuperPasskey can eliminate friction while reducing fraud. If you're leading security at an enterprise, let's talk about preparing for an AI-powered future. If you're part of the telecommunications, technology, or financial services ecosystem, we'd love to discuss how we can collaborate to make this vision real.
Because ultimately, this isn't just about technology. It's about giving billions of people the freedom to live their digital lives with confidence—knowing they're protected by mathematics rather than memories, by cryptography rather than codes. Authentication that's simply secure.
The journey has begun. Let's build the passwordless future together.
Ready to learn more? Visit glideidentity.com or reach out to our team at hello@glideidentity.com.